Naming, studio gavioli | modena, it

Part of a strategic upgrade and an international expansion effort, the rebranding for legacy client Studio Gavioli started from properly renaming of the different "divisions".

branding, naming, strategy

In 2024, longtime client Giliana Gavioli asked me to work on a revamping and an extension of Studio Gavioli's brand.

I started with reframing the primary targets and idenfying four main categories:

Studio Gavioli - ATELIER, which focuses on the physical and artistic work in the atelier, along with the technological innovations that are implemented,

Studio Gavioli - BESPOKE, which focuses on private residences and bespoke design,

Studio Gavioli - HERITAGE, which focuses on the restoration and conservation work,

Studio Gavioli - CONTRACT, which focuses on contract work in business and professional contexts, in particular in the hospitality and luxury sectors.

The naming then informed the graphic adaptations of the original logotypes I created in 2013 for both Studio Gavioli e for Giliana Gavioli

Studio Gavioli - ATELIER, representing the artistry and mastery of the atelier's production

Studio Gavioli - BESPOKE, representing the portfolio of bespoke work, created for private clients

Studio Gavioli - CONTRACT, representing the portfolio of work created for corporate and hospitality clients

Studio Gavioli - HERITAGE, representing the portfolio of bespoke work, created for private clients

brochure and communications' material

The new palette applied to the covers of the brochures produced for each division.

More on the rebranding here: https://portfolio.raffaellaisidori.com/rebranding-studio-gavioli-modena-it

You can see the monograph brochure here: https://portfolio.raffaellaisidori.com/monograph-brochure-studio-gavioli-2025-modena-it

And the design of the single brochures composing the boxset, here: https://portfolio.raffaellaisidori.com/single-brochures-studio-gavioli-2025-modena-it

PROJECT CREDITS & INFO:

Client: Studio Gavioli, Modena

Creative Direction, Brand strategy, Naming, Logo design: raffaella isidori

Type design: raffaella isidori

Time frame: Commission: November 2024. Delivery: January 2025

Type of commission: contract

You may also like