rebranding studio gavioli 2024 | modena, it

Rebranding for legacy client Studio Gavioli: after 10 years, the company has grown. The rebranding accounts for the different "divisions" and classifications of projects

branding, creative direction, graphic design

In 2024, longtime client Giliana Gavioli asked me to work on a revamping and an extension of Studio Gavioli's brand. I started with "expanding" on the logotype I designed for Studio Gavioli in 2013, declining in in four different lines, to address a specific typology of projects and clientele:

Studio Gavioli - ATELIER, which focuses on the physical and artistic work in the atelier, along with the technological innovations that are implemented,

Studio Gavioli - BESPOKE, which focuses on private residences and bespoke design,

Studio Gavioli - HERITAGE, which focuses on the restoration and conservation work,

Studio Gavioli - CONTRACT, which focuses on contract work in business and professional contexts, in particular in the hospitality and luxury sectors.

The logotypes are also distinguished by a line colour palette, which identifies all communications that relate to the specific line, offering a further visual cue to guide the user to the chosen area of interest.

Studio Gavioli's original logo - 2013

Studio Gavioli - ATELIER, representing the artistry and mastery of the atelier's production

Studio Gavioli - BESPOKE, representing the portfolio of bespoke work, created for private clients

Studio Gavioli - CONTRACT, representing the portfolio of work created for corporate and hospitality clients

Studio Gavioli - HERITAGE, representing the portfolio of bespoke work, created for private clients

Giliana Gavioli's original logo - 2013

brochure and communications' material

The new palette applied to the covers of the brochures produced for each division.

You can see the boxset brochure here: https://portfolio.raffaellaisidori.com/brochure-studio-gavioli-2025-modena-it

And the design of the single brochures composing the boxset, here: https://portfolio.raffaellaisidori.com/single-brochures-studio-gavioli-2025-modena-it

PROJECT CREDITS & INFO:

Client: Studio Gavioli, Modena

Creative Direction, Creative strategy, Naming, Logo design: raffaella isidori

Time frame: Commission: November 2024. Delivery: January 2025

Type of commission: contract

You may also like