Mint Garden Café is a food & flower bistrot in the heart of Milan's city center. It opened in Autumn 2013. I was called soon after the opening to support in the management of all aspects of communication, both strategically and practically.
With a keen eye on budget restrictions and logistic limitations, and with an inherited logo, I proceeded in revolutionizing the previous image and created a photography-heavy approach, that perfectly enhanced the combination of food&flowers and heightened the stylish and very trendy nature of the spot.
The client was a rather difficult one: different partners, at times with very different views, economic and resource budget to the bone. Still, my work contributed greatly into establishing Mint Garden Café as one of the coolest spots in Milano.
PROJECT CREDITS & INFO:
Design, concept, copywriting, photography, print production, web production, social media: raffaella isidori
Web platform: WordPress
Printing: Arti Grafiche Baratelli
Time frame: April 2014 - August 2016
Type of commission: client