In 2017 Italian accounting firm gi consulting changed it's internal organisation, statute and name into studio gi. I was asked to restyle my logo from 2009 and implement new printed and digital assets.
The 2009 logo (you can see it here) had a very strong personality and appeal, and the client wanted a flattering integration of the "gi" with the new name, also because it had consolidated a strong memorability and was very established with the client's audience, as is the color scheme.
Most work, therefore, went into further polishing some of the graphic details and in producing a set of printed materials that would further reinforce the brand.
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/3a4aadd1-4e9b-4c46-9cbf-4050aa6722bb_rw_1920.jpg?h=5556d616dc032be4f65414fb053b8128)
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/900a254f-f56c-4fd3-b1c4-b4a3ab15806a_rw_1920.jpg?h=d804fc04c6d82e84ce3a54cec90dd665)
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/f78de7cc-f1d3-4229-b6be-c35726944ca9_rw_1920.jpg?h=d20f865243477d68d69e03895f9edb3b)
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/f1933bff-d32e-4965-bf77-111cebd51545_rw_1920.jpg?h=1c7068de7f59f5db0b3b263089cea286)
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/e8f14cf0-bad4-4782-bc3d-f2f116506c2f_rw_1920.jpg?h=49f16881402cc07eaf56328b238d7837)
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/8086ee7d-a420-4248-9934-82f6b61403b6_rw_1920.jpg?h=1016293e25f51548c183a7ed7c379ff5)
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/365ce5cc-713d-407f-a9b4-34417851945d_rw_1920.jpg?h=ab2cc279b6dbd97bf190d2d708dc70a1)
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/e6f16f1a-b28a-4314-b709-6b9ec56dad05_rw_1920.jpg?h=ff2998f604577461a2fc92cae3f53e22)
![](https://cdn.myportfolio.com/8c1ae388cab11c617f0adca4c20c3f8d/703fc41b-7c4c-452b-bb5b-bc535aa7d013_rw_1920.jpg?h=7c184afd11940907775e5ad8b68e24b1)
PROJECT CREDITS & INFO:
Strategy, design, concepts, UX, UI, web design, copywriting, photography, print production: raffaella isidori
HTML/CSS development: raffaella isidori
Printing: Arti Grafiche Baratelli
Time frame: April-July 2017
Type of commission: client
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