Print & comms material
the postcards
the tri-fold leaflet
recap
GOALS - designing an engaging, informational, and motivational event dedicated to students aged 17-19.
VALUE PROVIDED - designed and creative-directed an event built like a performance; developed a multi-media storytelling presentation in 5 acts and with 5 players; created website, printed material, and all multi-medial visual material for four of the five segments. Wrote all copy. Art directed all material.
RESULTS - event was performed in 6 schools in 3 cities in October 2018; the overall satisfaction score from surveyed students averaged 78/100; the students also declared increased awareness of issues related to the discussed topics, and higher understanding of consequences and implications.
