A bit of background
Studio Gavioli is Giliana Gavioli.
Giliana is a mural art master, restorer, and professor of fresco techniques at the Accademia di Belle Arti in Bologna, where she also studied. Based in Modena, she has been transforming walls, ceilings, and spaces for over three decades: private residences for ultra-high-net-worth clients worldwide, luxury hospitality landmarks like Palazzo Parigi in Milan and Thornbury Castle in Gloucestershire, and heritage conservation projects carried out under the supervision of Italy's Soprintendenza.
Her work is not decoration. It is art made for architecture, conceived, designed, and executed by hand, and enhanced by patented technology she developed herself to allow large-scale mural work to be produced in the atelier and installed on site without compromising artistic integrity.
I have worked with Giliana since 2013. Over more than a decade, the studio grew steadily in scope, reputation, and international reach. By 2024, it was clear that the brand needed to grow with it.
The strategic challenge
Studio Gavioli's portfolio spanned radically different types of work: intimate bespoke commissions for private collectors, large-scale contract projects for luxury hotels, hands-on atelier production, rigorous scientific restoration. All exceptional. All, until that point, presented under a single undifferentiated brand.
The market analysis confirmed what the work itself suggested: the studio's ideal clients, from ultra-high-net-worth private clients to luxury hospitality groups to prestigious cultural institutions, each needed to be addressed with a different language, a different emphasis, a different set of promises.
The decision was to move from a single brand to a structured brand system: one master identity, four distinct lines, each with its own positioning, colour, and voice, all coherent, all unmistakably Studio Gavioli.
The four lines:
ATELIER: the physical and technological heart of the studio's production. BESPOKE: fully custom work for the most demanding private clients. HERITAGE: scientific restoration and conservation. CONTRACT: high-end B2B, with a focus on luxury hospitality and the HORECA sector.
You car read more about the rebranding here: https://portfolio.raffaellaisidori.com/rebranding-studio-gavioli-modena-it
2025 |
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Website, Experience design, Art direction, Copywriting
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